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The golden reed award is a new microphone that conveys the voice of xiong'an to China and the world. It declares that China has entered a new era of high-quality development. As a national new area, xiong'an new area should take a high-quality innovative development path different from the past. The golden reed award is a new blueprint to design, enable urban construction and operation, explore a more reasonable lifestyle, help the coordinated development of industry, city, people and ecology in xiong'an New District, and draw a better future of human cities. The golden reed award is a new business card. It always adheres to the international positioning, actively builds an international platform for industrial design exchange and cooperation, helps the opening-up and development of the new area, and improves the opening-up level in a wider range, wider fields and deeper levels.
Adhering to China's "harmony" concept, the award is committed to facing the information society and sustainable development, collecting global design intellectual resources, discovering future design, enlightening future life and enabling future cities.
David kusuma, the foreign chairman of golden reed, said that the golden reed award aims to discover future design, inspire future life through scientific progress and social change, explore China's "harmony" concept, empower future cities, and attract global innovation with artificial intelligence and sustainable development.
He renke, the Chinese President of golden reed say that this competition presents the characteristics of "four high and four strong", that is, high starting point, high positioning, high specification, high level, strong evaluation, strong competition system, strong participation and strong works. The golden reed award will build a new bridge to break the gap between eastern and Western design concepts and promote the integration and symbiosis of global design culture.
Since January 15, 2020, the golden reed award has been solicited globally, and has received extensive attention and positive response from experts, scholars and enterprises in the field of industrial design at home and abroad. After 168 days of efforts and continuous output, the first golden reed award collected 8393 global design works. The design scheme of five-star integrated wheel successfully passed the two rounds of screening of preliminary review and reexamination, and entered the on-site defense link.
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